I love small press. I can't say enough good things about 280 Steps and their support for SAFE INSIDE THE VIOLENCE over the past few months. It's been a lot of fun and I hope some of the momentum carries over into 2016 and beyond.
But as writer and proprietor of Broken River Books, J David Osborne, described so honestly in his recent blog post - Money Money Money Money (Cha-Ching) - there's only so much a small press can do. It's also on the author to drive sales and promotion of their work.
So what works? How does one do this effectively? I'm not sure anyone really knows. I'm repeatedly followed, unfollowed, and followed again on Twitter by "best-sellers" with thousands of followers in an attempt to make a quick buck. Then there's the relatively recent trend on Facebook to treat it as an impersonal selling tool as well, becoming 'friends' with as many strangers as possible in hope of increasing one's audience. I'm not sure how successful either of these strategies are, but they are too hard a sell for me. Everyone draws a different line in the sand. On the opposite side of the spectrum you have people who won't market at all and criticize those who do. It's impossible to please everyone, especially when there is no clear answer to the question - what makes books sell?
Reviews help, that's for sure. Online, in print, word of mouth - all drive algorithms and discussion that can only boost a book's signal. With that in mind, I have a deal for you:
Leave an honest review for SAFE INSIDE THE VIOLENCE by 12/13 and be entered to win a copy of WHAT HAPPENED HERE: Year One at Papercuts J.P. - a compilation of exclusive works by authors who visited Papercuts J.P., Boston's newest independent bookstore, in its first year - featuring my story, "The Push," a pseudo-sequel to "Digging a Deep," (from Safe Inside the Violence) as well as work from Paul Tremblay, Jennifer Tseng, Rory Flynn, Catie Disabato, and many more. 300+ pages of pure AWESOME.
Where? On a blog, newspaper, Amazon, Goodreads, the palm of your left hand in permanent marker. Be creative, I don't judge. Tell your people and spread the good word!
On Monday, 12/14 I'll randomly pull a name and announce the winner here.
Thank you all for your continued support!